The Shuttle Challenge is a reward-based initiative that challenges commuters to drive 10% less. Once every two weeks, it encourages you to take a non-car method of transportation – public transit, walking, or biking. It highlights how small changes in transit patterns could make a huge difference in green house gas emissions.
Just by participating you are offered a reward. When I heard this, I thought “Great! Encourage people to participate!” Then I read that the rewards were gas cards. GAS CARDS? Seems a little counter intuitive.
It must be to them as well – because front and centre on the front page of the website is this Q&A.
Q – Why is an environmental organization giving away free gas?
A – To motivate you to take action. Summerhill impact challenges you to drive better and drive less.
That doesn’t seem like a clear answer to me. They go on to elaborate here. The further explanation boils down to 3 points –
- Canadians are going to drive a lot anyway
- Canadians love cheap gas
- We may as well try something new because what we have tried thus far to get people to drive less hasn’t worked.
I’m not sold. Not yet at least.
Check out the website and make your own opinion at http://www.shuttlechallenge.ca.